The Division - The Ultimate Colab!

Ubisoft is hands down one of my favorite companies we have worked with. They get social media, they give us opprotunities we could never have without a brand backing it up and they trust us with our audience, which is key and doesn't happen with every brand we work with.

We have been working with Ubisoft for over 4 years now.  In fact some of our most watched videos we have made with them. Here's a few:

Assassin's Creed Meets Parkour  - 52 Million views and rising.



Assassin's Creed Unity  - 32 Million views and rising



Watch Dogs Parkour in Real Life   -    8 Million



Far Cry 3 in Real Life




With that being said, we have an awesome relationship with Ubisoft. It has been a company I've always genuinely loved, even before I had the opportunity to work with them. This brings me to our most recent colab we did with Ubisoft. The preproduction for our latest colab started roughly 2 years ago. Two of my all time favorite YouTube channel's would be involved as well, Corridor Digital and Rocket Jump/FreddieW. Even when I first got involved with YouTube, it was these two channel's that got me loving the space. They were people I greatly looked up to. So I was stoked when I found out we would all be working together on this project.

Corridor Digital and Ubisoft came up with the idea that each of the three youtube channel's would show off a different agent from the videogame world of "The Division" and it would show how each agent was called to action. Then on Ubisoft's YouTube channel, there would be a 4th video that would show all three agents from each of our episodes coming together. This would make each video stand on it's own, yet it would also give you full reason to watch each episode, which in turn would not only promote each YouTube involved but give everyone a reason to go to Ubisoft's YouTube channel. It was a win win for everyone involved.

Sam and Niko at Corridor Digital were the ones that produced all 4 episodes. Adrian Picardi would direct the three episodes that would go on the other YouTube channel's, and I would direct the one that would go on our channel. By having Sam and Niko produce all 4 episodes it would ensure all 4 videos would stay consistent and flow smoothly. We would also film in the same city in Minesota as well, each episode back to back to make sure we could be cost effective. This whole process of the behind the scenes can be seen with this video that Sam and Niko created on the making of The Division series. Watch that below:



We filmed all these videos in February of 2015, over 11 months ago. The videos were going to come out sooner than a year later, but because the video game that our videos would be promoting got pushed back, our videos did as well.

The stories for all four videos were written by the Corridor Digital team, with the mindset of the channel they would be living on. Corridor Digital and I had gotten together before the writing process to discuss what would work for my channel. We try to stay away from too much violence, but we love action sports and we love showing the good in the world. So with that mind set, Corridor Digital took the world that The Division is set in, and wrote a story that would fit really well with our channel/audience. By staying true to who we are, everyone would win. The same was done for Rocket Jump, where their channel is based on the humor and their video set in the Division World has exactly that, more so then any other of the 4 episodes. Creating content that represents you, while working with a brand is crucial, and Ubisoft understands the value in that.

It really was an awesome experience working with so many YouTube powerhouses that I've looked up to for so long. I had worked with FreddieW before on a couple colab videos, but never with Corriodor Digital. It was great working/learning from all of them on a project we are all very proud of.

With that being said, here's all 4 episodes from this project, starting with my episode first.

Devinsupertramp Channel


Corridor Digital Channel


Rocket Jump Channel


Ubisoft Channel



Here's also the behind the scenes for the making of our video.